Tag: storytelling

Storytelling in PR: “Put some people in it!”

In her guide to DIY public relations, Your Press Release is Breaking My Heart, Janet Murray offers a mantra for PR storytelling: “Put some people in it!” Janet…

Against blandness: what speechwriters can learn from Scottish mountain climbers

I’ve just finished a very interesting book about the glory days of Scottish mountain climbing, Mountain Days and Bothy Nights. What I enjoyed was its focus not on…