Tag: press release

Storytelling in PR: “Put some people in it!”

In her guide to DIY public relations, Your Press Release is Breaking My Heart, Janet Murray offers a mantra for PR storytelling: “Put some people in it!” Janet…

“It’s Alive!” How to repurpose content and give your speech an afterlife

After much writing and rewriting, rehearsing and – er – re-rehearsing, your speech has finally been delivered. Time to sit back and bask in its glories? Probably not….