Tag: PR

Taking the “we” out of WeWork: protests and pronouns

Protests outside WeWork offices in London and an article in the FT about the company’s CEO both serve to compound the problems that the shared office space provider…

Storytelling in PR: “Put some people in it!”

In her guide to DIY public relations, Your Press Release is Breaking My Heart, Janet Murray offers a mantra for PR storytelling: “Put some people in it!” Janet…

Karen Duffin’s “The Speechwriter’s Lament”

“It’s Alive!” How to repurpose content and give your speech an afterlife

After much writing and rewriting, rehearsing and – er – re-rehearsing, your speech has finally been delivered. Time to sit back and bask in its glories? Probably not….