Tag: communciations

Storytelling in PR: “Put some people in it!”

In her guide to DIY public relations, Your Press Release is Breaking My Heart, Janet Murray offers a mantra for PR storytelling: “Put some people in it!” Janet…

Against “Style vs Substance”

There’s a fascinating “long read” in today’s Financial Times: “How Oxford University shaped Brexit – and Britain’s next Prime Minister.” (“Gift” link) Its author, Simon Kuper, discusses how…

“It’s Alive!” How to repurpose content and give your speech an afterlife

After much writing and rewriting, rehearsing and – er – re-rehearsing, your speech has finally been delivered. Time to sit back and bask in its glories? Probably not….